November 26, 2022

Lakeway Parks

The Smart Business

Evaluate Your Email Performance with an Email Reporting Template

Every ending—like a challenge or a year—is a time for reflection. On the other hand, reviewing something as considerable as your advertising program can be complicated. What should really you include, how do you present it, and what do you want to say?

To make it easier for you, we’ve developed an e-mail reporting template that you can use to gather your ideas and impress your stakeholders.

What is an e mail reporting template?

An e-mail reporting template delivers an outline and place to share your email advertising status, modern wins, and lessons. It’s typical to use an e mail report at the close of your fiscal or calendar 12 months to give a standing report to stakeholders and management. Of training course, you can also develop a report following a significant e-mail marketing campaign, just before a budgeting or investment pitch, or when you are not certain why you are not hitting your electronic mail advertising aims.

An electronic mail report template provides you area to share:

  • E-mail advertising quantity and general performance
  • The latest tasks
  • Classes learned
  • Troubles
  • What you are going to carry on working with
  • What you’d like to try out upcoming

What is the significance of an e-mail promoting effectiveness report? 

Just after you’ve put in numerous several hours in the weeds of an email internet marketing initiative, you may want to neglect it and go on. However, taking time to mirror rewards you, your crew, and your business.

Choose what is value your time

You’re likely working with time, funds, tech, or group constraints and have to have to spend your resources wisely. Filling out an e mail advertising report, even if you never share it with any one, presents you a structured way to check out in with oneself.

Are you spending time on the most impactful tactics? What are your maximum priorities for advancement? Routinely reviewing your enter and its effects lets you alter your emphasis accordingly.

For instance, if a person of your ambitions this 12 months was to boost examine fees, but your aged electronic mail design has stagnated engagement, you ought to prioritize a new responsive electronic mail template future calendar year.

Winner for extra resources for your staff

You know how challenging your workforce is effective and how vital everyone’s attempts are, but the relaxation of your organization could possibly not. A polished and impactful e-mail report is a bargaining chip the upcoming time you want to advocate for financial investment or expand your workforce.

Align your email attempts with your organization

A automobile with each individual wheel spinning in a distinct direction will go nowhere quickly. Similarly, perform development is slow if each crew goes its own way. Sharing your email objectives,  priorities, and insights with your is a fantastic way to get every person on the exact same website page. You can also use your electronic mail marketing and advertising report to open conversations across departments and understand from other teams. In the long run, you have to use these discussions to align your operate with enterprise-huge aims.

For example, suppose your firm wishes to boost shopper retention. In that circumstance, your report would have email internet marketing analytics that signal an engaged audience, like subscriber lifetime value and income per subscriber.

What is coated in Litmus’ email reporting template?

Litmus’ e-mail report has a lot more than 30 Google template slides prepared to fill out. Right after getting into your e mail team’s info, you are going to have a stunning presentation all set to mail and share with other people.

Here’s what you will uncover in the template.

E-mail team overview

If you existing to a non-email audience, they might need to have to study the ins and outs of your every day work. The 1st action in your e-mail reporting presentation is introducing your team customers and providing an overview of how you aid your manufacturer accomplish a intention, like growing gross sales or building an engaged local community.

E-mail campaign’s reach 

Your stakeholders really don’t watch your subscriber count like you do, so share your viewers measurement, e-mails sent this year, quantity of strategies, and clicks generated. Revealing how numerous folks you have a direct communication line with starts to display the impression of e-mail.

E mail program’s well being and details

When you set up the basis of your e mail access, choose a second to assessment the wellness of your system by means of metrics. Sharing your overall performance towards marketplace averages and your past effects proves you have subscriber excellent, not just quantity.

An overview of critical metrics is all you will will need for an e mail overall health summary for a standard audience. If you are presenting to a group or client with a distinct aim, you could incorporate screenshots of your e mail analytics dashboard or Google Analytics report for additional element.

Our e mail reporting template has area to share significant e mail analytics like:

Be guaranteed to increase any firm-unique e-mail reporting benchmarks, way too. For example, monitoring how usually subscribers printed your e-mail is as practical of an engagement indicator as web page visits if you regularly deliver in-retail outlet coupon codes, scheduling confirmations, or celebration tickets.

Business enterprise impression of e-mail advertising campaigns

Only some stakeholders inherently fully grasp the price of an energetic e-mail record. Anyone understands greenback indicators, nevertheless. Which include your conversion fee, revenue created, and return on investment decision interprets your perform to benchmarks that stakeholders worth.

Recap important electronic mail ambitions

After describing the superior-degree benefits of electronic mail marketing and advertising this yr, it’s time to share how you drove effects. Get started by listing your best targets and priorities for the earlier 12 months. Primary with your objectives gives context to your final decision-generating procedure and sets up your presentation to compare expectations vs. success.

Goals to identify in an email reporting template

Highlight appreciable program successes

Go ahead—share your highlight reel. Pull out specific designs, email campaigns, messaging, or concepts that truly worked this yr. Demonstrate what went effectively, what you discovered, and how you can implement people classes in the long run. You can also share non-electronic mail-particular accomplishment, like an arranged workflow or workforce morale.

Share important developments

A large amount can transform in a yr (or, let’s be honest, in a 7 days). Get a second to share staffing updates, new equipment or suppliers, regulation updates, and other macro trends that influenced your sector or customers. These insights affect your constraints and priorities.

Establish the largest e-mail options for advancement

There are always new objectives on the horizon, but you can impress your stakeholders with a prepare. Be upfront about your team’s issues and present your thoughts for addressing them.

The prospects portion of the electronic mail reporting template is also your likelihood to pitch email marketing’s impact on your business and ideas for cross-workforce collaboration.

For instance, you can suggest sharing productive e-mails with the social media crew to repurpose for other channels. Your engaged group of subscribers is an excellent put to learn about your focus on audience and share what you have learned across the group.

Email findings to share in an email marketing template that other teams can apply

Established goals for subsequent calendar year and uncover chances

Soon after recapping the past yr, it’s time to look forward. The closing section of your electronic mail report should really address upcoming year’s aims and what support you will need to hit the mark. You could also insert an overview of your recent and projected budget.


Recap the achievement of your e-mail advertising initiatives nowadays! 

Nobody knows your email team’s attempts quite like you, but that doesn’t imply they can not study. Articulating your work aids you advocate for your workforce, present management the ability of e-mail, and get ready for the calendar year in advance. Moreover, looking again on successes you may well have overlooked about feels fantastic. Who does not want a very little calendar year-end improve?

Claim your no cost year-conclude email reporting template now for a beautiful deck which is effortless to customize, along with beneficial notes and suggestions to enable you brainstorm articles and guidebook your presentation.